The Future Of Television. Dissected Daily.
TV Likely at Center of Marvel and Star Wars' Upcoming Omnichannel Blitz
Kevin Feige taking over as Marvel's Chief Creative Officer shows an omnichannel marketing approach that buoys that brands (and maybe Star Wars) through TV.
How Radical of an Ad Change is Fox Suggesting? A Look at the Numbers
Fox Networks will no longer run "standard" commercials in VOD and digital . The fine print is that the change in inventory will be on FX and (maybe FXX) to start. So how big of a shift is that?
'Archer: Dreamland' a Dream Come True for Fans and Advertisers Alike
Ads that aired during last night’s premiere received an 89.35% average view rate (AVR is the percentage of an ad that is watched across all views of that ad), and nearly 82% of spots were watched to completion.