The Future Of Television. Dissected Daily.
The Emmys Need To Get Out Of Their Own Way
While TV is thriving, the Emmys refusal to make sense out of their confusing category structure will only serve to turn viewers away from the show.
Can Everything Be A ‘Media Property?’
Ryan Reynolds wants to duplicate the success of Welcome to Wrexham with the NHL’s Ottawa Senators… but how much more appetite exists for sports stories?
How Disney+ Pushed Ads Promoting 'The Falcon and the Winter Soldier'
In the lead-up to its newest Marvel show, here's how Disney+ built hype with TV and social video ads.
TV Likely at Center of Marvel and Star Wars' Upcoming Omnichannel Blitz
Kevin Feige taking over as Marvel's Chief Creative Officer shows an omnichannel marketing approach that buoys that brands (and maybe Star Wars) through TV.
How Radical of an Ad Change is Fox Suggesting? A Look at the Numbers
Fox Networks will no longer run "standard" commercials in VOD and digital . The fine print is that the change in inventory will be on FX and (maybe FXX) to start. So how big of a shift is that?