With digital TV growing by the day, it's more important than ever for ad solutions that facilitate secure, transparent transactions. AdLedger‘s CryptoRTB protocol addresses industry-wide concerns around fraud and privacy, as Beachfront President and Founder Frank Sinton explains in the video below.

Fraud's growing presence in TV environments calls for new solutions. AdLedger's Christina Cacciapuoti explains more about the CryptoRTB protocol.