The Future Of Television. Dissected Daily.

Alan Wolk 10/6/22 Alan Wolk 10/6/22

Hot Takes: How Should The TV Industry Protect Consumer Privacy?

Our TVREV Thought Leaders Circle members weigh in on why consumer privacy is so important and what steps the TV industry needs to take to ensure that it is respected.

Alan Wolk 9/23/22 Alan Wolk 9/23/22

SVOD Services Go Big On Linear, iSpot and Conviva Join Forces For Unified Network Ratings

Why SVOD services rolling out linear channels is a smart move and why the iSpot-Conviva deal is perfect for today’s hybrid ecosystem.

Alan Wolk 7/8/22 Alan Wolk 7/8/22

Netflix App Downloads Drop, Streaming Has The Backend Backwards

Netflix needs more aggressive PR to get out in front of troubles real and imagined while streamers need to fix backend payments to creatives before they flee for greener pastures.

Alan Wolk 5/26/22 Alan Wolk 5/26/22

Hot Takes: Will CTV Take The Lead In The New Hybrid Ecosystem?

TVREV Thought Leaders Circle members share their takes on the potential boom in CTV advertising as Netflix, Disney and HBO join the ad-supported ranks.

TVREV 5/25/22 TVREV 5/25/22

How Conviva Helps Programmers Make Better Content Decisions

Conviva’s Nick Cicero explains how Conviva’s data helps programmers track viewing patterns in order to determine which shows to invest in.

Nick Cicero 5/13/22 Nick Cicero 5/13/22

Netflix’s Subscriber Numbers, Advertising Pivot And What To Look Out For

Conviva’s Nick Cicero on what to look out for with Netflix as they move into advertising and out of rapid subscriber growth..

Alan Wolk 4/11/22 Alan Wolk 4/11/22

Conviva’s Newest State of Streaming Report Uncovers The Value Of Content Discovery

Conviva’s Nick Cicero discusses why content discovery is such an important tool for streaming services to grow and retain their customer base.

Alan Wolk 3/31/22 Alan Wolk 3/31/22

Hot Takes: What To Expect From The NewFronts

TVREV Thought Leaders Circle members share their thoughts on what they are expecting at the upcoming NewFronts.

Alan Wolk 3/17/22 Alan Wolk 3/17/22

Hot Takes: Will Netflix Need To Start Running Advertising?

Alan Wolk 3/3/22 Alan Wolk 3/3/22

Hot Takes: The Booming FAST Ecosystem

Alan Wolk 2/17/22 Alan Wolk 2/17/22

Hot Takes: Key Takeaways From The Winter Olympics

Alan Wolk 1/27/22 Alan Wolk 1/27/22

Hot Takes: The Banning Surveillance Advertising Act

Nick Cicero 11/5/21 Nick Cicero 11/5/21

Netflix and Squid Game: Using Viewership Data to Win the War on Engagement

Streaming businesses can’t always predict what consumers will want until they have a consumer’s attention, which is why data is essential to win that precious engagement. By now you’ve surely heard of the Netflix smash hit Squid Game, the dystopian South Korean series that has become an international phenomenon. More than 142 million households have viewed the series in just under a month after its launch, smashing the previous record of 82 million held by Bridgerton and making it the most viewed title on Netflix ever.

David Bloom 1/26/21 David Bloom 1/26/21

Smart TVs Looking Even Smarter In Latest Pandemic Usage Study

Smart TVs saw the biggest growth in a great quarter for the online-video business, a new Conviva study found. Roku and YouTube also had big quarters, while South America and Africa viewership boomed. But ads got longer, despite consumer preferences.

John Cassillo 5/15/20 John Cassillo 5/15/20

Conviva's Nick Cicero Explains Streaming Measurement

How does Conviva measure streaming video? VP of strategy Nick Cicero explains how the company follows the entire customer content journey.