Bluebloods led to the most emotional reactions on CBS games, however it was underdogs that pushed audience emotions on TBS, TNT and truTV.

Through two games, an exciting World Series between the Los Angeles Dodgers and Houston Astros has been a hit with audiences.

Shark Tank reruns earn big attention scores, which is something the smartest CMOs seem keenly aware of (and are cashing in on with CNBC).

Shonda Rhimes brings audiences to the table better than most in TV -- which is why Netflix was so eager to bring her aboard.

With season three in full swing for Adult Swim's Rick and Morty, emotional reactions are way up, and that could mean big things for advertisers.