What were the big themes at this year’s MIPCOM? We analyze and offer some potential solutions.

Natalie Bastian, Global CMO at Teads, explains to teenager Jensen Muller what she and her company do.

The second of a two-part round-up featuring our “Context In Cannes” video series for IRIS.TV, all about why contextual targeting is so key and how it’s being used throughout the industry.

Cannes highlighted a shift towards a star-centric creator economy, where top influencers thrive and smaller creators struggle to balance authenticity with monetization.

Commerce media dominated Cannes with major brands and retail media networks, highlighting the rise of shoppable content and ad tech battles over ad identifiers.

This week we look at why local advertising is becoming an even bigger deal (pun intended) and preview what to look for at Cannes.

A drone show put on by LG Ad Solutions and Kargo really did break through the clutter while promoting the power of CTV.