The Future Of Television. Dissected Daily.
Hayley Diamond On How Publicis Views CTV
Publicis’ Hayley Diamond, explains why everyone is now "digital" and the importance of getting close to the source.
LG Ads' Esther Maguire On Enabling Creativity In TV Advertising
LG Ad Solutions’ Esther Maguire explores the importance of creativity in advertising, and the potential of branded content and interactive ad units.
Teads' Natalie Bastian On How Brands Are Making Use Of CTV Data
Teads' Natalie Bastian lays out the many ways that brands are making use of all of the data that is now available to them on CTV.
iSpot's Sean Muller On The Importance of Measuring Unique Audiences On CTV
iSpot CEO Sean Muller explains why the number one question advertisers have is "what is the unique audience I am getting from each streaming service?”
LG's Tony Marlow On Why Ad-Supported TV Has Proven To Be An Enduring Model
LG Ad Solutions' CMO Tony Marlow talks about the history of ad-supported TV, its comeback during the pandemic, and why it has proven to be such an enduring and popular model.
Beauty Co-Lab’s Georgina Thomson On How CTV Works Across The Entire Advertising Funnel
Beauty Co-Lab's Georgina Thomson discusses how the addition of data makes CTV the most versatile tool in her arsenal.
Decoding Europe's CTV Revolution: Insights from LG Ad Solutions' Ed Wale
How is the streaming revolution playing out in Europe and how can brands be a part of it? LG Ad Solutions’ Ed Wale offers insights from the front lines.
Using Weather Data For Better CTV Targeting
The Weather Company’s CEO Sheri Bachstein discusses the ways in which weather data can be used to better target CTV advertising in our new series from Cannes, “CTV By The Sea”