The Future Of Television. Dissected Daily.
LeBron James, Burger King All Over First Round of NBA Playoffs
LeBron James has driven emotional reactions the NBA Playoffs, while Burger King paced advertisers: More on the NBA's first round...
Burger King Ads Leaning on Sports (and Vice Versa)
Burger King's recent ads have been heavily focused on the NFL and NBA's programming, and the restaurant has earned positive attention scores as a result.
Discovery Buys Scripps and its Strong Ad Resonance for $14.6 Billion
Discovery's Scripps buy isn't just about content -- it's about proven success for advertisers on Scripps' successful family of networks.