Nicola Coughlan saw her TikTok audience grow by 25x since January and has a 13.58% engagement rate on the platform, per CreatorIQ.

How’s Bridgerton’s new spinoff Queen Charlotte is boosting viewership for both shows and how Netflix is doing a stellar job capitalizing on that.

Streaming businesses can’t always predict what consumers will want until they have a consumer’s attention, which is why data is essential to win that precious engagement. By now you’ve surely heard of the Netflix smash hit Squid Game, the dystopian South Korean series that has become an international phenomenon. More than 142 million households have viewed the series in just under a month after its launch, smashing the previous record of 82 million held by Bridgerton and making it the most viewed title on Netflix ever.

Netflix isn't taking many risks. Is that a viable long-term strategy for the streaming service?

With momentum surging around streaming overall, is Netflix about to be left behind relative to its biggest competitors?

Netflix subs didn't meet expectations this past quarter -- and may not in Q2 either. But that's not necessarily cause for alarm.