The Future Of Television. Dissected Daily.
Connected TV And Creator Influencers Are On Noah Mallin’s Roadmap
In this marketer interview series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Noah Mallin, the chief strategy officer at IMGN, part of Warner Music Group. Noah is long time innovator and winner of Cannes Gold and Silver Lions, Campaign Magazine’s 40 Over 40 and many other prestigious awards.
Why Addressable Inventory Makes TV Advertising More Appealing to Brands
VIZIO VP, Network Partnerships Adam Gaynor talks about what makes addressable ads such an appealing option for brands on TV.