Privacy And Clean Rooms Take Center Stage At CES – Again

Bob Ivins on why privacy and clean rooms are finally coming into their own this year.

Bob Ivins 12/13/22 Bob Ivins 12/13/22

CTV Needs Innovation And Not A Replication Of The Linear TV Ad Model

Bob Ivins on why CTV advertising can (and should) be more than just a 30 second spot.

Bob Ivins 11/21/22 Bob Ivins 11/21/22

Addressability At Scale Makes It Into “Next Year”

Industry legend Bob Ivins looks at why streaming is what finally made addressable happen.

Alan Wolk 10/6/22 Alan Wolk 10/6/22

Hot Takes: How Should The TV Industry Protect Consumer Privacy?

Our TVREV Thought Leaders Circle members weigh in on why consumer privacy is so important and what steps the TV industry needs to take to ensure that it is respected.

Alan Wolk 7/22/21 Alan Wolk 7/22/21

TVSquared's Bob Ivins On The Need For A New Way Of Looking At TV Data

In the latest video from the TV Data Initiative, TVSquared's Bob Ivins talks about the need for new relationships, new business models and new distribution n order to allow TV data to reach its full potential.