Netflix's Strategic Bet: Can Greta Gerwig Breathe New Life into Narnia's Dormant Franchise?

Netflix is hoping that Barbie director Greta Gerwig can work her own magic in Narnia. Here’s why that may be a bigger hurdle than it seems.

Lorenzo Chiodo 8/4/23 Lorenzo Chiodo 8/4/23

Barbie Took A Note From The Sonic Branding Playbook

A deep dive into Barbie’s strategic play with music, and how future films, TV, and brands can follow suit according to Songtradr.

David Bloom 8/3/23 David Bloom 8/3/23

If You Squint Hard, You Can See A WBD Recovery, Eventually

‘Barbie’ may be big for Warner Bros. Discovery, but plenty of questions remain after its Q2 earnings. Analysts gave the company credit for major progress on its mountain of debt, but sustainability is still far in the future.

Eleanor Semeraro 7/26/23 Eleanor Semeraro 7/26/23

Barbenheimer is Blowing Up

How the films are dominating theatrical movie TV advertising in July, plus a look at the resurgence of iconic Barbie songs.