When half of all major league sports fans under 35 would rather watch clips than the full game, it's time for the leagues to ask why that is. We have our suspicions.

The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course

The coming return of EA Sports' popular college football game could spawn an influx of new esports fans young and old.

Lost revenues for the major sports leagues in the U.S. could mean expansion is in the works to pocket more cash (via rights deals and expansion fees)

MLB's new "Film Room" product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.

The NBA's kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns.

As the NBA, MLS and NHL prepare to come back with adjusted schedules, MLB has still yet to agree to a plan... which isn't a great sign for it going forward.

The NBA's potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play.

If the NBA finds a way to return with a Vegas "bubble" setup, we could see months filled with live basketball games on TV.

The NBA's ratings don't necessarily matter as much as how the league's been able to create an enormous fan base via digital content.

Apple TV+ and the Pac-12 are entering into a discussion because of the situations they've found themselves in. A deal may not fix those issues.