Hulu understands how many binge-watchers it caters to, so it's preparing ads more tailored to them. But it's also addressing VR - a big move for streaming.

The NBA, Turner and Intel have announced a huge virtual reality initiative that will bring a whole new streaming experience to fans (and maybe brands too).

VR content -- both advertisements and films -- scared audiences this Halloween, and also earned some brand traction in the process.

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It’s likely, after all those years of frustration with the pay-TV industry, that Apple’s attention is now focused elsewhere. Several reports suggest the company is turning its flagship iPhone into the next media platform – augmented reality – rather than continuing to try to fix the last one.