How OpenAP's Ad Attribution Solution Can Enable The TV Industry

In this video, OpenAP CEO David Levy discusses the importance of consistent measurement, standardization and attribution solutions across TV campaigns.

John Cassillo 8/26/20 John Cassillo 8/26/20

How is the TV Industry Transacting on iSpot as a Currency?

iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.

John Cassillo 7/16/20 John Cassillo 7/16/20

Premion Discusses the Future of OTT Attribution [VIDEO]

What could the future of OTT attribution look like? Premion's Tom Cox explains in today's video, as part of our "Eyes on Local" focus.

Jason Damata 2/18/19 Jason Damata 2/18/19

The Dangers of the "Business Outcome" TV Buzz

Jason Damata 5/14/18 Jason Damata 5/14/18

TV's New Punch Combo: Segmenting & Attribution