The Future Of Television. Dissected Daily.
Nintendo Continues Focus on Group Play at E3 2018
Nintendo's E3 presentation showed an emphasis on group play titles -- something that shouldn't surprise if you've paid attention to recent ads.
Coca-Cola Continues Sports-Focused Ad Strategy Heading Into World Cup
Coca-Cola's leaned heavily on sports programming with its TV advertising this year -- a trend that should continue into this summer's World Cup.
Lowe's Seizes 'The Moment' Around Memorial Day
Many brands ran Memorial Day-themed ads on TV these past couple weeks. We look at Lowe's efforts to earn audience attention.