The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).

Amazon’s ad business grew 19% this quarter, slightly down from 20% last quarter despite new Prime ad inventory, raising questions about future growth and potential competition from other retail media networks as off-network ad sales emerge as the next frontier.

Pay TV revenue may not be all that important to Charter these days, giving it the upper hand vs Disney + why Amazon’s under the radar shoppable content play may be a game changer.

Why getting rid of Chris Licht doesn’t really solve any of CNN’s meta issues and why Google and Meta should be very afraid of an ad-supported Amazon Prime.

Netflix and Apple have flexed their pocketbooks at the Sundance Film Festival this week, each picking up a hot title for around $20 million. But many competitors have done little so far in acquisitions, a bad sign for indie film, and a telling one for the growing gap between the richest services and everyone else.

CreatorIQ's latest report looks at how some of the top video streaming providers are faring with their creator marketing strategies…

Disney is considering a new Amazon Prime-style subscription that would tie together its streaming video operations with its many other products, experiences, and services. Makes sense. But what took so long?

Apple in the streaming wars, but also playing a completely different game than its competitors.

Amazon's latest move pushes the streaming wars toward a battle of big-dollar acquisitions.

It's clear what Netflix might want to do with something like N-Plus... but does anyone need it?

Long one of the least-talked-about streaming services, Amazon Prime Video has had lots to brag about lately, with an extended NFL deal, Oscar wins, and 175 million customers

The NHL secures a 3x increase in TV rights. And while the focus is on linear, streaming is what could be the biggest benefit of these deals by the end of it.

As the pandemic eases, Hollywood studios are shifting to promoting films available only or partly in theaters, the latest data from Tubular Labs suggests.

Amazon's new deal with Donald Glover plots a path toward more curation, channels and a better user interface.

Amazon is about to make Andy Jassy, the company's just anointed successor to Jeff Bezos and an expert on cloud computing, one of the most powerful people in Hollywood. So does this guy even watch TV?

Churn is going to become an increasing problem for streaming services... unless they're able to harness the power of franchises, of course (no easy feat).

In a year when seven big subscription video services launched, Netflix ruled. How did all the competition grade out in TVRev's report card?

Amazon's TV ad spend showed a slight uptick in the weeks leading up to this year's Prime Day -- but through Prime and Echo, not general Amazon advertising.