The Future Of Television. Dissected Daily.
Hot Takes: How Will AI Affect The Television Industry?
TVREV’s Thought Leaders offer their takes on how AI is going to affect the television industry.
Context vs Targeting: How Can Streaming Advertisers Have It All?
Madhive’s Adam Helfgott on why today’s ad platforms need to be as good with contextual targeting as they are with data-driven targeting.
Moving Forward From The Current TV Measurement Culture Clash
Madhive CEO Adam Helfgott in a Q&A about the need to integrate panel and ACR data for better measurement data.
Hot Takes 2023: Some Bold Predictions From Our Members
2023 Predictions from the top executives in TVREV’s Thought Leaders Circle.
