The Future Of Television. Dissected Daily.
Why State Farm Probably Sticks With Aaron Rodgers On TV
Data shows that State Farm largely moved away from TV ads featuring Aaron Rodgers, but could the move wind up being short-lived?
Which Brands Drove Super Bowl Advertising for Autos?
Auto brands are traditionally some of the biggest advertisers during the Super Bowl, but hung back a bit in 2021 with just four spots for the industry.
Why the Hell Do Brands Buy Super Bowl Ads? And Why the Hell Don't They?
A critical look at the case for and against advertising during the Super Bowl.