Niche streaming services can find a way to survive amid ever-expanding competition, but they need to be smart about it, a panel of industry analysts said this week. It won’t be easy, but maybe even more challenging for the biggest streaming companies.

In this week’s Data Dose: AVOD Customer Acquisition Costs, Social Food Trends, Beer Ads Growth, & Franchise Prequel Power

TVREV’s Thought Leaders Circle members weigh in on why billions of political ad dollars are going to streaming this year.

Building a sustainable streaming-video company is a complicated business. Four executives from Vizio, Chicken Soup for the Soul Entertainment, Amagi, and TelevisaUnivisiion talked best practices and lessons learned as part of a recent event designed to help Latin American startups navigate the challenges of the streaming video industry. Among other tips: take care of your distribution partners, and get clear on which data matters to your business, especially for targeting ads and program suggestions.

Once again, nomenclature is causing problems in the streaming ecosystem. (Remember OTT vs CTV?) TVREV unpacks and explains.

The NewFronts digital video advertising showcase included one imposing, yet often overlooked competitor, Amazon. Its presentation featured an array of ad-supported video operations and new features that position the e-commerce giant to thrive in an ad-driven video future.

If its goal is Total World Domination, Netflix will need to run ads. Some TVREV thoughts on what that might look like.

An exclusive excerpt from Amanda Lotz’s new book examines the dramatic impact advertising would have on Netflix.

Samsung Ads' Justin Evans explains why streaming is such an important and exciting environment for addressable advertising and why ad-supported streaming is now rivaling ad-free streaming.

Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences.

Roku's shares are up almost a third in less than two weeks. How to keep them there? We have an idea.

As part of TV[R]EV's Special Report on the FASTs, we sat down with Mike O’Donnell, CRO of VIZIO’s platform business, to discuss VIZIO's specific approach to the FASTs market.

Connected TV advertising has taken off during the pandemic, says Frost Prioleau, CEO of the long-time digital advertising platform Simpli.Fi. TVRev talked trends, who's winning, and what the future holds for CTV advertising.

Three new streaming services were announced just ahead of the launch of NBCU's Peacock, and two will be on there too. But they'll need to find ways to appeal to tightly defined audiences to be heard.

Hollywood is facing epochal change, and streaming services are set to take advantage. But which ones have done best in an extraordinary time. Our mid-term grades on Netflix, Hulu, Amazon Prime, et al.