The Future Of Television. Dissected Daily.
The Jargon Wars: Mapping TV’s Out Of Control Lingo
Evan Shapiro’s TV Taxonomy highlights how industry jargon had resulted in an out-of-control Tower Of Babel, and a look at the negative effects of all that discord.
How Can Niche Streaming Services Survive? Four Top Analysts Have Some Ideas
Niche streaming services can find a way to survive amid ever-expanding competition, but they need to be smart about it, a panel of industry analysts said this week. It won’t be easy, but maybe even more challenging for the biggest streaming companies.
AVOD Acquisition Costs And Savings: Data Dose
In this week’s Data Dose: AVOD Customer Acquisition Costs, Social Food Trends, Beer Ads Growth, & Franchise Prequel Power
Hot Takes: Political Advertising Meets The Streaming Revolution
TVREV’s Thought Leaders Circle members weigh in on why billions of political ad dollars are going to streaming this year.
Building A Better Streaming Service For Latin American Markets
Building a sustainable streaming-video company is a complicated business. Four executives from Vizio, Chicken Soup for the Soul Entertainment, Amagi, and TelevisaUnivisiion talked best practices and lessons learned as part of a recent event designed to help Latin American startups navigate the challenges of the streaming video industry. Among other tips: take care of your distribution partners, and get clear on which data matters to your business, especially for targeting ads and program suggestions.
Explaining The Difference: FAST vs AVOD vs SVOD
Once again, nomenclature is causing problems in the streaming ecosystem. (Remember OTT vs CTV?) TVREV unpacks and explains.
Amazon Flexes Formidable Ad-Supported Muscle At NewFronts
The NewFronts digital video advertising showcase included one imposing, yet often overlooked competitor, Amazon. Its presentation featured an array of ad-supported video operations and new features that position the e-commerce giant to thrive in an ad-driven video future.
Of Course Netflix Will Have To Run Advertising. The Real Question Is What Will It Look Like
If its goal is Total World Domination, Netflix will need to run ads. Some TVREV thoughts on what that might look like.
Book Excerpt: Netflix Just Won't Be Netflix With Ads
An exclusive excerpt from Amanda Lotz’s new book examines the dramatic impact advertising would have on Netflix.
We Need To Look At Addressable Holistically
Samsung Ads' Justin Evans explains why streaming is such an important and exciting environment for addressable advertising and why ad-supported streaming is now rivaling ad-free streaming.
Tubi's Pitch To Brands Shows Where FAST Services Should Go Next
Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences.
Does Roku Need To Invest In More Shows To Justify Sky-High Share Prices?
Roku's shares are up almost a third in less than two weeks. How to keep them there? We have an idea.
VIZIO's Approach to the FASTs Market
As part of TV[R]EV's Special Report on the FASTs, we sat down with Mike O’Donnell, CRO of VIZIO’s platform business, to discuss VIZIO's specific approach to the FASTs market.
Q&A: Frost Prioleau, CEO Of Simpli.Fi Demand-Side Ad Platform
Connected TV advertising has taken off during the pandemic, says Frost Prioleau, CEO of the long-time digital advertising platform Simpli.Fi. TVRev talked trends, who's winning, and what the future holds for CTV advertising.
Today All Day, WeatherSpy, Quincy Newell Service Join Streaming Gold Rush
Three new streaming services were announced just ahead of the launch of NBCU's Peacock, and two will be on there too. But they'll need to find ways to appeal to tightly defined audiences to be heard.