The Future Of Television. Dissected Daily.
CMO Tony Marlow On LG’s Direct To Glass Strategy
In this latest video from our special report on FASTs and advertising, LG’s Tony Marlow explains the advantages of their “direct to glass” solution.
Hot Takes: The 2023 Upfronts And Newfronts
TVREV’s Thought Leaders Circle members share their thoughts and predictions for this year’s Upfronts and Newfronts.
CCR Media’s Shea Kelly On The Value Of Embracing Complexity
Video interview with CCR Media’s Shea Kelly on how embracing the complexity of their clients’ needs has been key to their media monitoring success.
WBD Has Other Plans For Westworld, VIZIO's New Calibration Panel For ACR
Why WBD is smart to syndicate some HBO hits to FAST services and why Inscape’s calibration panel is good news for ACR.
What Is Media Monitoring And Why Should You Care About It?
CCR Media CEO Shea Kelly explains what media monitoring is and why it is so important in today’s complex environment.
Why Inscape’s National Representative Panel (NRP) Will Help Accelerate The Adoption Of ACR Data
Inscape’s Charbel Makhoul explains why their new National Representative Panel is a huge step forward for ACR data.
How VIZIO Is Using Data To Help Figure Out The Programming Puzzle On Its FAST
VIZIO’s Katherine Pond explains how the company’s ACR data helps her team make better programming decisions on their WatchFree+ FAST.
How Amagi Is Helping FASTs to Experiment, Iterate and Ultimately Monetize
Amagi Co-Founder Srinivasan KA explains how his company uses data to help content owners figure out the best pathways to monetization.
How LG Uses Data To Stand Up The FAST Channels Users Want Most
LG Ads Solutions CEO Raghu Kodige explains how ACR data helps it to personalize its FAST for users and advertisers alike.
How Guaranteed Business Outcomes Are Helping LG Ads Solutions Make Its Mark
LG Ads Solutions President Serge Matta explains the value of guaranteed business outcomes in this excerpt from TVREV’s latest special report.
The NewFronts Are All About TV, Media Misrepresents Netflix’s Troubles
The line between the NewFronts and Upfronts is rapidly disappearing, why the media’s been slandering Netflix.
Why The “Streaming Is Dead” Meme Isn’t True, Alternative Currencies Get A Further Boost
A rant on why streaming is still very much alive and some excellent news about the future of TV measurement via VIZIO, Nielsen and iSpot.
Was March Madness Worth It For Advertisers?
How to find the March Madness demo without spending big money on the games themselves.