The Future Of Television. Dissected Daily.
Just How Much Did Election Coverage Dominate TV Viewership?
Inscape’s ranking of the most-watched programs for Nov. 4-10 is overwhelmingly news-focused, with a bit of sports — and Yellowstone — thrown in.
Donald Trump Still Driving Most News Views Pre-Election
News publishers are still leaning into Donald Trump in the month leading up to the 2024 U.S. Presidential election — as data from Tubular Labs shows.
CTV Political Ad Trends Ahead of the 2024 Election
Political ad impressions surged by 489% in September vs. August, according to a Madhive analysis.
Data, Precision And Reach. LG Ad Solutions' Keith Norman On Why CTV Is Winning The Political Ad Race
The latest Innovator Spotlight interview from our new Special Report on Political Advertising features LG's Keith Norman on how data makes CTV so attractive to political campaigns.
Political Ads Are Streaming Into America
Data from Madhive shows how CTV political advertising is already off and running in 2024.
What Are You Most Excited About For 2024, Part 1
At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 1 of 2
Hot Takes: Our Thought Leader Circle Members’ Predictions For 2024, Part 2
Another round of 2024 predictions from our TVREV Thought Leader Circle members.