« Back to Posts

New TV[R]EV Special Report: TV In The FAST Lane

This comprehensive report on the FASTs–free ad-supported streaming TV services–will provide you with a deeper understanding of this fast-growing and crucial part of the new TV ecosystem.

In it you’ll learn:

  • Why the FASTs are suddenly so popular with both viewers and advertisers?
  • Why the pandemic helped accelerate their growth
  • What are the best content strategies for the FASTs and how to identify undervalued content
  • How FAST advertising is bought, sold and measured
  • Who are the key players and what are the differences between independent FASTs, FASTs -owned by the major TV networks, FASTs owned by streaming device OEMs and FASTs owned by smart TV OEMs
  • What the future has in store for the FASTs including: 
    • Projected ad revenue
    • The Great Rebundling
    • The role of news and sports
    • Why FASTs will replace non-premium cable
    • The FASTs role in the new TV ecosystem
  • The results of our survey of top media and advertising executives

As always, this report is written in TV[R]EV’s inimitable conversational style, free of confusing buzzwords and bland lifeless prose. It’s perfect for anyone who works at a network or streaming platform, ad agency, ad tech firm or brand marketer.

Get your copy today so you can stay on top of this fast-growing (pun intended) part of the new TV ecosystem. 



  1. […] you get access to a whole line-up of TV channels for free, but supported by ads. Data shows that viewing via these channels is growing fast and that streaming video now mainly takes place via connected TV […]