New TV[R]EV Special Report: TV In The FAST Lane

This comprehensive report on the FASTs--free ad-supported streaming TV services--will provide you with a deeper understanding of this fast-growing and crucial part of the new TV ecosystem.

In it you’ll learn:

  • Why the FASTs are suddenly so popular with both viewers and advertisers?

  • Why the pandemic helped accelerate their growth

  • What are the best content strategies for the FASTs and how to identify undervalued content

  • How FAST advertising is bought, sold and measured

  • Who are the key players and what are the differences between independent FASTs, FASTs -owned by the major TV networks, FASTs owned by streaming device OEMs and FASTs owned by smart TV OEMs

  • What the future has in store for the FASTs including: 
    • Projected ad revenue
    • The Great Rebundling
    • The role of news and sports
    • Why FASTs will replace non-premium cable
    • The FASTs role in the new TV ecosystem

  • The results of our survey of top media and advertising executives

As always, this report is written in TV[R]EV’s inimitable conversational style, free of confusing buzzwords and bland lifeless prose. It’s perfect for anyone who works at a network or streaming platform, ad agency, ad tech firm or brand marketer.

Get your copy today so you can stay on top of this fast-growing (pun intended) part of the new TV ecosystem. 

CLICK HERE TO GET YOUR COPY

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

https://linktr.ee/awolk
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