
The Future Of Television. Dissected Daily.
Diller’s ‘90s-Era Fever Dream May Be Local TV’s Path To Future Relevance
Diller imagined a network of independent stations breathing life back into "local TV" — a striking contrast to the increasingly cookie-cutter world of national networks and formulaic local newscasts.
MLS Clubs Finding Local TV Lifeline Around Apple Limitations
MLS still benefits greatly from its exclusive Apple TV+ deal. But recently, clubs have been finding workarounds to earn more exposure (and revenues) from local broadcasts, too.
Breaking Free From Hollywood’s Grip
In our latest Marconi piece, Christian Knaebel presents a compelling argument against the media industry’s American hegemony.
Hot List: Truth(set), Emotions, And More
Hello from Possible, the Cannes before the Cannes, where the attendees aren’t interloping on tech or creativity, but rather have something dedicated to marketing not run by dorks. And for now, it’s working.
The Future Of TV Measurement Is Looking Rather Emotional
Recap of our latest TVREV webinar with Mediaprobe which explored how emotional impact affects impression quality and why that’s important for navigating the Upfronts.
Truthset Comes Up With AAA Idea For Rating Data Quality
“There’s been no clarity, transparency, or knowledge of how good or bad all this data is. It's fueling everything here. And now we have those answers,” says Scott McKinley