Digital Advertising Grew 14.9% to $258.6 Billion In 2024: IAB/PwC Report

Ddgital video, retail media, social and search showing the biggest gains,

Tim Hanlon 4/17/25 Tim Hanlon 4/17/25

Is This The Beginning Of The End Of Broadcast TV Syndication?

If stalwarts like Wheel and Jeopardy! can be peeled away from the traditional TV syndication pipeline, what’s to stop others from following?

Gijsbert Pols, PhD 4/16/25 Gijsbert Pols, PhD 4/16/25

Why Mobile App Marketers Are Struggling To Measure CTV Ad Performance

In our latest Marconi post, Gijsbert Pols breaks down why mobile marketers love buying CTV—but still can’t measure it unless they play by someone else’s rules.

Dave Helmreich 4/15/25 Dave Helmreich 4/15/25

The Next 100 Years of Television: From Living Room Centerpiece to Digital Cornerstone

As television turns 100, TripleLift CEO Dave Helmreich reflects on its journey from mechanical novelty to digital powerhouse—arguing that its next century will be defined by a balance of storytelling, data, interactivity, and innovation.

Jon Lafayette 4/15/25 Jon Lafayette 4/15/25

OpenAP Tackles Cross-Platform Targeting With Open Identity

Data companies Acxiom, Deepsync, Experian, LiveRamp and TransUnion have signed on as date partners working to standardize identity data for targeting and measurement.

Jon Lafayette 4/15/25 Jon Lafayette 4/15/25

March Madness Boosts Cable’s Share Of TV Viewing, Nielsen Says

Top 10 streaming shows distributed by 7 different platforms