The Future Of Television. Dissected Daily.
Comscore’s Demographic Measurement System Wins Accreditation From The Media Rating Council
‘Households With’ metrics provide info on age and gender for all 210 local markets and national TV based on big data
Hot List: TV Bubbles In A Burst Of Time
A lobbyist says TV ads on FOX can sway the President, while streamers are pulling ahead with fewer, smarter ads.