At its core, HC2’s petition represents an admission by broadcasters that the future of television is no longer about delivering content to viewers but about repurposing spectrum for data services.

The the goal is to make in-game ads easier to buy and prove that they produce outcomes for marketers

Veed Analytics’ Dr. Bernd Riefler unpacks why vMVPDs are relying on set top boxes and streaming sticks to stay ahead of the pack.