Part 1 of a a wrap-up of IRIS TV’s big splash at Cannes Lions this year and why contextual targeting is red hot. Bonus: new Explain It To A Teenager video

Cookies, their history, why TV doesn’t have them, why contextual worka on TV, and WTF was WBD thinking with the NBA?

In this new TVREV in Cannes video, Vevo's Natalie Gabathuler-Scully discusses the opportunities they’ve found on CTV and what advertising trends they are anticipating.

The third installment of “Why Advertising Is Shifting To Local”, features LatiNation and LATV’s Gisella Fu-Ripp.

A precedent-busting Supreme Court decision has the potential to upend the of future broadcast regulation.

Across various networks, coverage of the RNC captured a combined viewership share of 2.96%, per Inscape.

Peacock racked up $30.9 million in EMV during the month, a 48% increase from its May EMV, per CreatorIQ.

He is a man that's written some big and intriguing stories about how things work. Lots on TV and how media is measured and valued, which actually has a lot of drama to it.

From “TVREV In Cannes”, KERV Interactive CEO Gary Mittman discusses how their technology works on both shoppable and contextual, by reacting the way an actual human would.

If you look at recent data from eMarketer, you might find some of your CTV exuberance deflated a bit. Among advertisers who are spending on CTV, a whole lot of them are just moving budgets around.

Disney’s trying to make its interface more like Netflix, but its real focus should be on the TV OS. Plus why the WNBA’s jackpot represents a sea change for the entire TV industry.

IRIS.TV’s Rohan Castelino explains how AI is helping to provide context about what people are watching, and how that unlocks TV advertising. He also shares advice.

Overall TV ad impressions were down, but the Big 4 networks persevered in primetime just the same.

In our latest video from Cannes Lions, KERV Interactive CRO Jay Wolff explains why everyone should “KERV it” and why attention metrics are so important.

The second installment of “Why Advertising Is Shifting To Local”, where we talk to industry leaders at the 2024 Cannes Lions Festival, features Vica’s Michael Shields.

A first-of-its-kind deal to bring live streaming games of a major professional sports team to fans at no cost could be the death knell for RSNs.

While TV is thriving, the Emmys refusal to make sense out of their confusing category structure will only serve to turn viewers away from the show.

Weekend coverage on Fox News drove watch-time increases for many of its top programs (especially those typically airing during weekdays only).

Is the combination of Hulu’s new content with Disney’s classics the right way to keep viewers in place? Or is single-serve the way to go? Brandon Katz has some thoughts.

Telly’s Bob Ivins offers up some theories on why TV measurement did not seem to be on anyone’s lips at Cannes this year.