Unifying linear and streaming TV ad sales into premium and non-premium categories can boost efficiency and profitability. And why it’s time for someone to take the first step to making that happen.

Games captured a 1.85% viewership share across July 1-7, per Inscape.

NBCU announced plans to raise the price of Peacock… just in time for the Olympics. But do they have the content demand to justify the price rise once the games are over?

In this Q&A, Samsung Ads’ Justin Fromm explains why new viewership data indicates advertisers should put an even greater emphasis on streaming.

Digital ad giants like Meta and YouTube are partnering with retail media networks to prove their impact on sales, while struggling digital publishers explore potential collaborations to gain similar credit.

The debate simulcast captured a 2.16% viewership share, beating the Olympic trials and other sports for watch-time across June 24-30.

Rio Damata sits down with Alan Wolk, the co-founder and lead analyst of TVREV, to discuss TVREV's role in the television industry and how the company navigates the intersection of streaming and advertising.

How much do Paramount+ and Peacoock’s content libraries overlap and what advantages would be gained from their potential partnerships? Brandon Katz unpacks.

Timely local TV weather forecasts are vital for safety during severe weather, but can be significantly delayed if accessed via streaming. Will ATSC 3.0/NextGen come to the rescue?

The StreamTV Show had a lot of takeaways. Our top four include the OS Wars, Contextual Targeting, Local Goes Steaming and the Evolution of FASTs.

Cannes highlighted a shift towards a star-centric creator economy, where top influencers thrive and smaller creators struggle to balance authenticity with monetization.

A new report from iSpot highlights the major differences between average commercial minute audiences and exact-ad (spot-level) measurement during sporting events.

U.S. Olympic Trials are big winners by watch-time as audiences get ready for the Summer Games in Paris.

The launch of Titan OS’s new ad product is jus the latest step forward in the rise of the independent TV operating systems. Alan Wolk unpacks what it all means.

Nicola Coughlan saw her TikTok audience grow by 25x since January and has a 13.58% engagement rate on the platform, per CreatorIQ.

What we saw at Cannes 2024, what you need to do about it.

Commerce media dominated Cannes with major brands and retail media networks, highlighting the rise of shoppable content and ad tech battles over ad identifiers.

Apple TV+ has a huge opportunity with MLS to do away with old structures around live sports programming and schedules, but hasn’t really done so yet.

Multiple Fox News shows jumped into the June 10-16 ranking after not appearing the top 50, per Inscape.

This week we look at why local advertising is becoming an even bigger deal (pun intended) and preview what to look for at Cannes.