What we saw at Cannes 2024, what you need to do about it.

Commerce media dominated Cannes with major brands and retail media networks, highlighting the rise of shoppable content and ad tech battles over ad identifiers.

Apple TV+ has a huge opportunity with MLS to do away with old structures around live sports programming and schedules, but hasn’t really done so yet.

Multiple Fox News shows jumped into the June 10-16 ranking after not appearing the top 50, per Inscape.

This week we look at why local advertising is becoming an even bigger deal (pun intended) and preview what to look for at Cannes.

Even big players like Oracle, Adobe, Verizon, and AT&T have a tough time cracking the advertising game, often losing out to tech giants like Google and Meta. It's a good reminder that diving into retail media will come with big risks.

A conversation with Madhive President Jim Wilson about the company’s acquisition of local media ad sales workflow software/services firm Frequence - and why the future of local marketing is omnichannel.

In this Thought Leaders Circle Case Study, a look at how brands like Carl's Jr have seen superior results by using the contextual targeting abilities of the IRIS_ID on Future Today.

Sports dominated Inscape’s program ranking for June 3-9, taking all five of the top chart positions.

As we move from linear TV to steaming, new monetization paths require a new set of metrics to better understand the value of content.

Costco joins the retail media frenzy with powerful new ad network.

Why are the TTD’s “Top 100 Sites On The Open Internet” mostly streaming TV and how exactly does Nielsen plan to measure one specific FAST channel? We have questions. And answers.

The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

Magnite’s Chris Signore sits down with VIZIO’s Travis Hockersmith in this double Thought Leaders Circle Q&A about the value of native ads on CTV.

How’s Bridgerton’s new spinoff Queen Charlotte is boosting viewership for both shows and how Netflix is doing a stellar job capitalizing on that.

A Stanley Cup Final between a Canadian team a non-traditional market puts the NHL’s questions (and opportunities) on TV front and center.

Chase Bank and PayPal’s entry into the ad business raises privacy concerns amid the broader push for data protection.

Although multiple sports make Inscape’s latest ranking, none of them could top the ‘Law & Order’ behemoth.

In Q1 2024, 58% of smart TVs solely streamed content — a notable three percentage point jump from Q4 2023, per Inscape.

While the technical distinction between linear broadcast subchannels & digital streaming FAST channels may be blurring, there is no denying that the OTA diginet model has become an influential blueprint for the future of “TV” - and a new canvas for programming creativity.