Sports dominated Inscape’s program ranking for June 3-9, taking all five of the top chart positions.

As we move from linear TV to steaming, new monetization paths require a new set of metrics to better understand the value of content.

Costco joins the retail media frenzy with powerful new ad network.

Why are the TTD’s “Top 100 Sites On The Open Internet” mostly streaming TV and how exactly does Nielsen plan to measure one specific FAST channel? We have questions. And answers.

The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

Magnite’s Chris Signore sits down with VIZIO’s Travis Hockersmith in this double Thought Leaders Circle Q&A about the value of native ads on CTV.

How’s Bridgerton’s new spinoff Queen Charlotte is boosting viewership for both shows and how Netflix is doing a stellar job capitalizing on that.

A Stanley Cup Final between a Canadian team a non-traditional market puts the NHL’s questions (and opportunities) on TV front and center.

Chase Bank and PayPal’s entry into the ad business raises privacy concerns amid the broader push for data protection.

Although multiple sports make Inscape’s latest ranking, none of them could top the ‘Law & Order’ behemoth.

In Q1 2024, 58% of smart TVs solely streamed content — a notable three percentage point jump from Q4 2023, per Inscape.

While the technical distinction between linear broadcast subchannels & digital streaming FAST channels may be blurring, there is no denying that the OTA diginet model has become an influential blueprint for the future of “TV” - and a new canvas for programming creativity.

Disney+, Hulu and Max make for some odd bundle-mates, but how much overlap is there between the threesome, and do they have what consumers want?

The real reason movies tanked this weekend plus Charter and Paramount’s clever bundling play.

The obituaries are being written for the open web left and right. The question is who or what can save digital advertising on the 'long tail’ - or if AI is about to make it all worthless.

The NBA playoffs continue to hold court atop Inscape’s ranking, while college softball and baseball made inroads week-over-week.

Max’s $25.9 million April EMV represented a 20% increase from March, per CreatorIQ

Comcast just took The Great Rebundling to the next level and what you need to pay attention to, plus why the MLB on Roku is an even bigger deal than it seems.

Streaming FAST channels owe their existence to the TV model (eventually) refined by broadcasters' digital subchannel adventures over the last two decades.

As TNT Sports is reportedly about to lose NBA rights, there’s a real question around where it goes from here.