The Future Of Television. Dissected Daily.
‘Young Sheldon’ Cracks Top 15 Most-Watched Programs
Reruns plus the series finale of the hit sitcom captured a 0.52% viewership share across May 13-19, per Inscape.
Hot Takes: What We’re Bullish On Right Now
We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.
Go Big, or Go to a Series of Intimate Dinners
The value of Upfronts is in question for TV and netwarks, as tech giants Amazon and YouTube are on a different playing field.
Despite Strikes, Major Networks Grew TV Season Ad Reach
ABC and CBS were two of the networks that saw notable year-over-year increases in national linear TV ad impressions, per iSpot.
YouTube Really Wants To Be TV, Why Mainstream TV Still Matters
If YouTube wants to be taken seriously as TV, it needs to answer some key questions first. And why old school sitcoms are so hot with The Kids right now.
The Upfronts Versus The Chatbots
Despite the flashy Upfronts, tech giants like Google, Apple and Meta are competing to dominate the future of AI.
TV Loves Its Own: Why Movies Fizzle On The 75 Inch Screen
Streaming services may dream of chasing Oscars, but they’re spending their dollars on TV series, both old and new. Brandon Katz unpacks why.
How US Broadcasters Might Stream More "Freely"
Can US local broadcasters and their network programming patrons get out of their own way and glean some innovation inspiration from their brethren across the pond?
TV Program Rankings: NBA Dominates, PGA Rolls into Top Five
NBA playoff games captured a 5.02% viewership share for May 6-12, per Inscape.
NFL, Rebundling Shows Netflix Has Already Won Streaming Wars
Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”
Navigating Fragmentation In The TV Space
Teads' Charles Lucterhand provides some best practices for navigating the fragmented CTV ecosystem
WBD and Disney Go A’Bundling, FAST Services Are Good Business
All the unanswered questions behind the Disney/WBD bundling announcement and why FAST services are crushing it.
Kentucky Derby Races to Third Place on TV Program Ranking
Per Inscape, the annual race had a 1.04% viewership share across the week, an increase from the 2023 Derby’s 0.81% share.
Why Are Streamers Sleeping On The Kids' Content Niche?
While demand for kids content remains high, supply is surprisingly low. Brandon Katz looks at what’s behind the imbalance.
Only Connect. How Tubi Is Winning Hearts, Minds And Ad Dollars With Emotionally Resonant Originals Like “Big Mood”
With new originals like “Big Mood” Tubi’s been on a winning streak this spring. We sat down with Tubi’s Cynthia Clevenger in a new video series to understand why.
Will NBCU Steal The NBA From WBD, The NewFronts Confirm A Lot Of What You’ve Been Hearing
Spulu would seem to be the Biggest Loser if NBCU stole the NBA from WBD and why that might spur WBD to action. Plus everything that mattered at the NewFronts.
Why Can't US Audiences Stream Broadcast Channels More "Freely"?
The UK’s new Freely “streaming broadcast” service begs the question: why can't US viewers stream full, (ostensibly) free local broadcast signals?
Everyone Wants A Piece Of Retail Media
Retail media is projected to account for 20% of all advertising spending next year, as major companies like Yahoo and Kroger form strategic partnerships to capitalize on this booming sector.
NBA’s New Media Rights Deals Would Let League Have It Both Ways
The NBA’s on the precipice of landmark media rights deals that would see it thread the needle perfectly between streaming and linear TV.
NBA Playoffs Hold Court Atop TV Program Ranking
The 2024 NFL draft takes second place with a 2.95% viewership share across April 22-28, per Inscape.