Peacock scored a big win with its exclusive NFL Playoff game, but do short-term gains hurt the league in the long-term?

UK TV veteran Daniel Winner offers a game plan for media companies looking to survive today’s turmoil.

The reunions were a reminder of just how central TV once was to our lives. Can it ever regain that role again?

A look at the most-watched programming for January 8-14, with insights from Inscape.

Disney’+s diminishing Demand Share is one of the many problems the streamer faces. Can Hulu help them get their mojo back?

Streaming services need to reach both high brow and low brow audiences, a delicate balancing act. Has one service figured out the magic formula?

How to read between the lines of the AI hype cycle, why watching sports on TV keeps getting more miserable for fans and why the leagues need to cary about it.

iSpot’s new streaming ad measurement capabilities look to fill the marketplace’s void, and make streaming ad intelligence simpler for brands.

Meanwhile the football action continues, with NFL and college bowl games combined capturing over 14% of all minutes watched Jan. 1-7.

Camelot’s Michael Treon on how the IRIS_ID is helping them get the right ads to the right people at scale.

This week’s TVREV highlights, and more news across the industry.

Should YouTube be considered TV? And a look at how digital’s cookie shutdown will impact TV.

ESPN paying up for NCAA sports championships is all part of a larger plan — but one that looks tougher by the day.

How TV reach extension is redefining audience engagement in the age of streaming, and how you can wield this powerful strategy with VIZIO.

A discussion on how tools like AiBUY are reshaping influencer marketing and consumer shopping experiences.

Foxxum’s Ronny Lutzi explains why independent software developers like Foxxum are going to play such a critical role in the OS Wars, especially for local TV OEMs.

Between the NFL and college bowl games, football captured nearly 20% of all minutes watched on live TV last week, per Inscape.

Alan Wolk serves up TVREV’s 2024 Prediction realness. Everything from ad-supported Amazon to IPV6.

How did our 2023 predictions pan out? Alan Wolk takes a quick look back.

Plus a look at the top holiday movies by watch-time on Christmas Eve, with data from Inscape.