The so-called “Streaming Wars” have never been a zero-sum game. Brandon Katz looks at how Netflix’s changing supply share is a reflection of a maturing streaming market.

Brandon Katz looks at data to get the handle on which fall movies have the greatest pent-up demand.

Which streamers rely on a handful of hits for most of their viewing demand and which rely on a broader array? The answer may surprise you.

Supply share (how many shows are created in a specific genre) vs demand share (how many people are watching those shows.) Brandon Katz compares Soaps vs Horror Films and guess which one wins.

Brandon Katz dives into the TV genre wars, revealing which genres lean on mega hits and which offer a broader appeal.

Brandon Katz looks at why the raw number of streaming titles keeps growing even though the content boom is slowing down.

Do viewers still love binge watching as much as they did at the start of the streaming era? New data from Parrot Analytics suggests the passion is starting to cool off.

Why Netflix’s early decision to expand internationally leaves them in excellent position versus their competitors during the writers and actors strikes.

A look at how Netflix’s data-driven content strategy has resulted in hits from a broad array of genres.

Ted Lasso’s success with audiences across the globe has pushed Apple TV+ into third place worldwide. Can the streak continue?

Is the television industry sleeping on the Star Trek franchise? New data offers a very rational clue.

As the WGA strike continues, unscripted shows become more valuable than ever. Brandon Katz looks at how the various players’ vaults stack up.

The unexpected success of the fourth installment of the John Wick franchise turns Hollywood’s conventional wisdom on its head.

New data from Parrot Analytics reveals some surprising generational differences between superhero movies.

Parrot Analytics’ Brandon Katz shows how the beloved animated sitcom became a revenue powerhouse.

As streaming grows, a content mix that drives retention + acquisition is key as seen through the lens of Max’s Succession.