NFL remains in first place week-over-week as the preseason continues, but saw a slight decrease in watch-time, per Inscape.

Publicis’ Hayley Diamond, explains why everyone is now "digital" and the importance of getting close to the source.

This week on TVREV, same data with different insights, and a summary of articles from across the industry.

All about The Gauge’s “Other” category and why nomenclature matters + the vested interest print journos have in cable news.

How do Different Franchises Connect? Ross Siegel Explains It to a Teenager

Streaming exclusivity pushes to cut college football audiences into even smaller pieces… so why do it?

So far, arraignment days have seen more cable news tune-in than indictment days, per Inscape.

Disney needs to find some new franchises, given evident viewer fatigue for stalwarts like Star Wars and Marvel films and series. But where to find one these days? There are a couple of possibilities.

Do viewers still love binge watching as much as they did at the start of the streaming era? New data from Parrot Analytics suggests the passion is starting to cool off.

Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

LG Ad Solutions’ Esther Maguire explores the importance of creativity in advertising, and the potential of branded content and interactive ad units.

Preseason games captured 2.56% of all live, linear minutes watched on TV Aug. 7-13, while Little League baseball slides into second (1.31% of watch-time).

Teads' Natalie Bastian lays out the many ways that brands are making use of all of the data that is now available to them on CTV.

Cadent CEO Nick Troiano talks about the Novacap acquisition, what it means for Cadent and where he sees the industry heading in years ahead.

Mediaocean's Ramsey McGrory and Drew Kane discuss the evolving landscape of TV advertising technology and the role of their new product, TV iQ, in that evolution.

This week on TVREV, Wall Street’s CTV misread, and a summary of articles from across the industry.

OrkaTV’s Jonathan Moffie explains why automation can sometimes make things more complicated, especially when it comes to buying streaming TV.

Why Fox’s call on the value of old school cable bundles is the right one and why solving Disney’s many challenges is a multi-part epic.

TVREV Thought Leaders Circle members and report sponsors share their thoughts on the transformation of local television in the age of streaming.

iSpot CEO Sean Muller explains why the number one question advertisers have is "what is the unique audience I am getting from each streaming service?”