
The Future Of Television. Dissected Daily.
Teads' Natalie Bastian On How Brands Are Making Use Of CTV Data
Teads' Natalie Bastian lays out the many ways that brands are making use of all of the data that is now available to them on CTV.
Hot Takes: Local TV's Transformation In The Age Of Streaming
TVREV Thought Leaders Circle members and report sponsors share their thoughts on the transformation of local television in the age of streaming.
iSpot's Sean Muller On The Importance of Measuring Unique Audiences On CTV
iSpot CEO Sean Muller explains why the number one question advertisers have is "what is the unique audience I am getting from each streaming service?”
LG's Tony Marlow On Why Ad-Supported TV Has Proven To Be An Enduring Model
LG Ad Solutions' CMO Tony Marlow talks about the history of ad-supported TV, its comeback during the pandemic, and why it has proven to be such an enduring and popular model.
Beauty Co-Lab’s Georgina Thomson On How CTV Works Across The Entire Advertising Funnel
Beauty Co-Lab's Georgina Thomson discusses how the addition of data makes CTV the most versatile tool in her arsenal.
Decoding Europe's CTV Revolution: Insights from LG Ad Solutions' Ed Wale
How is the streaming revolution playing out in Europe and how can brands be a part of it? LG Ad Solutions’ Ed Wale offers insights from the front lines.
Using Weather Data For Better CTV Targeting
The Weather Company’s CEO Sheri Bachstein discusses the ways in which weather data can be used to better target CTV advertising in our new series from Cannes, “CTV By The Sea”
The Night Has 600 Drones: LG and Kargo Light Up Cannes
A drone show put on by LG Ad Solutions and Kargo really did break through the clutter while promoting the power of CTV.
CMO Tony Marlow On LG’s Direct To Glass Strategy
In this latest video from our special report on FASTs and advertising, LG’s Tony Marlow explains the advantages of their “direct to glass” solution.
Hot Takes: The 2023 Upfronts And Newfronts
TVREV’s Thought Leaders Circle members share their thoughts and predictions for this year’s Upfronts and Newfronts.
LG’s Tony Marlow On Why Advertisers Are Choosing CTV Over Linear
LG Ads CMO Tony Marlow is featured in this video about why brands are increasingly making CTV the centerpiece of their TV advertising budget.
Hot Takes: Why Is Ad-Supported TV Hot Again?
TVREV’s Thought Leaders Circle members offer their opinions on why ad-supported TV is having a moment right now.
FASTs Are The New Cable, Part 2: Advertising
TVREV’s new deep dive into the booming FAST advertising ecosystem is here with insights, projections and our usual wit.
Hot Takes 2023: Some Bold Predictions From Our Members
2023 Predictions from the top executives in TVREV’s Thought Leaders Circle.
How LG Uses Data To Stand Up The FAST Channels Users Want Most
LG Ads Solutions CEO Raghu Kodige explains how ACR data helps it to personalize its FAST for users and advertisers alike.
Special Report: FASTs Are The New Cable
From the team who coined the term, the definitive report on the booming FAST ecosystem.
How Guaranteed Business Outcomes Are Helping LG Ads Solutions Make Its Mark
LG Ads Solutions President Serge Matta explains the value of guaranteed business outcomes in this excerpt from TVREV’s latest special report.
The Smart TV OEM NewFronts
Highlights from the Emerging Smart TV Ecosystem at the 2022 NewFronts which were all about CTV.
Learn How Advertisers Are Finding Success With Smart TV OEMs In Our Newest Special Report
Download TVREV’s newest special report that shows how smart TV OEMs are helping advertisers to succeed.
Was March Madness Worth It For Advertisers?
How to find the March Madness demo without spending big money on the games themselves.