Acquisition Versus Retention Value (As Told By Succession)

As streaming grows, a content mix that drives retention + acquisition is key as seen through the lens of Max’s Succession.

John Cassillo 9/7/22 John Cassillo 9/7/22

AVOD Acquisition Costs And Savings: Data Dose

In this week’s Data Dose: AVOD Customer Acquisition Costs, Social Food Trends, Beer Ads Growth, & Franchise Prequel Power

David Bloom 1/30/20 David Bloom 1/30/20

Apple Mostly Mum On TV+ Amid Record Q1 But Good News Comes From Others

Apple executives said little about TV+ amid record overall results, but outside analysts suggest its streaming service is getting some traction from viewers.

David Bloom 12/30/19 David Bloom 12/30/19

Netflix's The Witcher Casts Spell With Audiences In First Week