
The Future Of Television. Dissected Daily.
Streaming May Be In Flux, But Disney And YouTube Are In Control
The latest consumer research from PCH and ESHAP reveals some surprising strengths for Disney, YouTube and vMVPDs.
Magnite’s Paige Bilins On The Lack Of Transparency In Streaming
In this video from our FAST report, Magnite’s Paige Bilins explains why lack of transparency is such an issue and how to solve for it.
Nielsen Revises Gauge Metrics, Bally Goes Bankrupt
The three most interesting takeaways from Nielsen’s revised The Gauge ratings plus what happens to streaming RSNs now that Diamond’s gone bankrupt.
How The IRIS_ID Enables Contextual Targeting On Streaming
Q&A with IRIS.TV CEO Field Garthwaite on the value of contextual targeting on streaming for targeting, transparency and measurement.
LG’s Tony Marlow On Why Advertisers Are Choosing CTV Over Linear
LG Ads CMO Tony Marlow is featured in this video about why brands are increasingly making CTV the centerpiece of their TV advertising budget.
How Magnite Helps Its Clients Makes Sense Of The Streaming Ad Ecosystem
Magnite’s Paige Bilins discusses issues like standardization and transparency on the FASTs in this latest Innovator Spotlight from our new report, FASTs Are The New Cable, Part 2: Advertising
WBD Grants Discovery+ A Reprieve, Sling Goes FAST
WBD realizes they do need a standalone Discovery+ app after all and Sling launches a FAST of its own.
Peacock Drops FAST, WBD Gives FAST Channels To Roku And Tubi
Is Xumo why NBCU is shutting down free Peacock and why WBD was smart to sell off some of its library content to Roku and Tubi.
How VIZIO Ads Uses Data To Help Clients Safely Achieve Reach and Frequency Goals
VIZIO’s Travis Hockersmith is featured in the latest Innovator Spotlight from our new report “FASTs Are The New Cable, Part 2: Advertising”
Excerpt: Some DTC Brands Will See The FASTs As An Ideal Marketing Vehicle
In this excerpt from our newest report, Mike Shields discusses why the FASTs have DTC brands so excited.
How Zype Helps Programmers Navigate The Rapidly-Changing FAST Landscape
Zype CEO Ed Laczynski on how content owners can take advantage of the growing FAST landscape.
YouTube’s New FAST Is Old News, Peak TV Has Peaked
Why you’ve already forgotten about the FAST service YouTube launched in March 2022 and why SVOD services should be glad #PeakTV is finally over.
FASTs Are The New Cable, Part 2: Advertising
TVREV’s new deep dive into the booming FAST advertising ecosystem is here with insights, projections and our usual wit.
How VIZIO Is Using Data To Help Figure Out The Programming Puzzle On Its FAST
VIZIO’s Katherine Pond explains how the company’s ACR data helps her team make better programming decisions on their WatchFree+ FAST.
How Pluto TV Benefits From Its Relationship With Paramount (And Vice Versa)
Pluto TV’s Jeff Shultz explains their mutually beneficial relationship with parent Paramount, and how together, they create a flywheel effect.
Hot Takes: Political Advertising Meets The Streaming Revolution
TVREV’s Thought Leaders Circle members weigh in on why billions of political ad dollars are going to streaming this year.
Magnite’s Sean Buckley On Media Company vs OEM FASTs [Video]
Magnite CRO Sean Buckley on the relative advantages of OEM and media company-owned FASTs in this Innovator Spotlight video from the “FASTs Are The New Cable” report
How Amagi Is Helping FASTs to Experiment, Iterate and Ultimately Monetize
Amagi Co-Founder Srinivasan KA explains how his company uses data to help content owners figure out the best pathways to monetization.
Tom Ryan On The Value Of Curation And The Early Days Of Pluto TV
Co-Founder Tom Ryan explains how hands-on curation helps to set Pluto TV apart from other FASTs in the latest Innovator Spotlight from our report FASTs Are The New Cable
Why Magnite Is Bullish On The Future of FASTs
Magnite’s CRO Sean Buckley on ways they are helping clients to stay on top of the shift to FASTs in this Q&A from the new TVREV report, FASTs Are The New Cable.