Basketball Bounces Up, Oscars Still Slaps: TV By the Numbers

Weekly watch-time increased for men’s college basketball games, while the Oscars take fourth place on the program ranking.

John Cassillo 9/14/22 John Cassillo 9/14/22

What Are Allbirds Shoppers Watching? How Consumer Insights Can Guide Creator Partnerships

Data from Tubular Labs shows what Allbirds site visitors are watching on social video — which helps targeting and creator partnership decisions maximize ROI.

John Cassillo 8/17/22 John Cassillo 8/17/22

B1G Implications: What’s Next For Networks After Big Ten’s Record TV Rights Deal

The Big Ten’s record deal has lasting implications for the Big Four broadcast networks, ESPN and its own cable channel.

John Cassillo 8/4/22 John Cassillo 8/4/22

Live Sports Climbs To 25.5% Of TV Ad Impressions During 2022’s First Half (Report)

iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.