The Future Of Television. Dissected Daily.
Digital Advertising Under Fire From All Sides, Sinclair’s Bally Sports RSNs Headed For Bankruptcy Court
The DOJ is coming for Google and the IAB is coming for Apple. Plus why we’re still bullish on streaming RSN apps.
New Ads, Old Music: Why Super Bowl Ads License Classic Songs Over New Releases
Super Bowl ads regularly feature music — but brands should avoid opting for newer hits to appeal to the widest group of viewers.
Excerpt: Some DTC Brands Will See The FASTs As An Ideal Marketing Vehicle
In this excerpt from our newest report, Mike Shields discusses why the FASTs have DTC brands so excited.
Programmatic: The Future of TV Buying
Alex Boras, Commercial Lead at Samsung’s DSP discusses the many advantages of programmatic buying on CTV.
Netflix, Apple Flex Fat Wallets With Big Deals In Chilly Sundance Market
Netflix and Apple have flexed their pocketbooks at the Sundance Film Festival this week, each picking up a hot title for around $20 million. But many competitors have done little so far in acquisitions, a bad sign for indie film, and a telling one for the growing gap between the richest services and everyone else.
2023: Media’s Year Of Living Dangerously
Download this new report from Evan Shapiro and PCH that explores the coming wave of subscription churn
How Zype Helps Programmers Navigate The Rapidly-Changing FAST Landscape
Zype CEO Ed Laczynski on how content owners can take advantage of the growing FAST landscape.
YouTube’s New FAST Is Old News, Peak TV Has Peaked
Why you’ve already forgotten about the FAST service YouTube launched in March 2022 and why SVOD services should be glad #PeakTV is finally over.
Netflix Q4 Earnings Call: 5 Quick Takes
Key takeaways from this afternoon’s Netflix Q4 earnings call.
NFL Controls Wildcard Weekend Watch-Time
Data from Inscape shows the NFL’s dominance relative to the rest of TV from Jan. 14-16.
Why LG Ad Solutions Is Promoting A “Direct To Glass” Strategy
Tony Marlow kicks off our Innovator Spotlight series, interviews from our new report FASTs Are The New Cable, Part 2: Advertising.
Philadelphia Eagles Fly On Social Video
The Eagles finished No. 1 in the NFC this year, but that wasn’t the only honor for Philadelphia — as social video data from Tubular Labs shows.
Open AP’s New Measurement JIC, 18-49 Year Olds Abandon Linear
Open AP’s JIC helps the industry handle alternative currencies, younger TV viewers may be straying but Olds are staying put.
Are We In The Streaming Revolution’s Third Inning, Or Its Seventh?
It’s only been about three years since the Streaming Wars kicked off, but analysts say we’re much further along in the process of figuring out the new era’s winners and losers. While 2023 may not decide anything, it’ll make for a great set-up pitcher for the final innings.
FASTs Are The New Cable, Part 2: Advertising
TVREV’s new deep dive into the booming FAST advertising ecosystem is here with insights, projections and our usual wit.
Roku Finally Makes A TV Set, Comcast and Charter Roll Out Their Xumo TV Too
Roku and Comcast/Charter (Xumo) both announced their own lines of smart TVs. The question is, will anyone really care?
Shorts Ruled 2022 On YouTube (Plus More Social Video Takeaways From Last Year)
Tubular Labs’ 2022 “rewind” reveals some of the biggest social video trends of the last year — and what brands and creators should know about them.
Grey’s Anatomy Still The Hottest Show For Music Searches
Euphoria nearly caught Grey’s Anatomy as the most popular show on Tunefind by music searches, but the ABC stalwart “wins” again.
Pets Win For Brands In 2022’s Most Likeable TV Ads
Data from iSpot’s 2022 TV advertising report shows that pets (once again) were a winning strategy for brands.
CCR Media’s Shea Kelly On The Value Of Embracing Complexity
Video interview with CCR Media’s Shea Kelly on how embracing the complexity of their clients’ needs has been key to their media monitoring success.