In TV, Cutting Can Be Clever

Samsung Ads’ Justin Evans and Justin Fromm on the smart way to cut ad spending during a recession.

Alan Wolk 12/19/22 Alan Wolk 12/19/22

Hot Takes 2023: Some Bold Predictions From Our Members

2023 Predictions from the top executives in TVREV’s Thought Leaders Circle.

Alan Wolk 10/28/22 Alan Wolk 10/28/22

YouTube Hits A Bump, The Battle Over The TVOS Goes Global

YouTube revenue takes a hit and why that’s good news for streaming, the OS wars heat up as Google and Amazon battle it out and then reach a tentative truce.

Alan Wolk 10/14/22 Alan Wolk 10/14/22

Roku Moves Into Smart Home Territory, Samsung Opens Up Their TV OS

We evaluate the latest salvo in the streaming wars, this time around the TV OS, and speculate on why Roku is making smart bulbs.

Alan Wolk 10/13/22 Alan Wolk 10/13/22

Samsung’s Justin Fromm On What’s New With The Rule Of 40

Justin Fromm discusses the latest findings from Samsung Ads’ updated report on the Rule of 40.

Nick Barrionuevo 9/13/22 Nick Barrionuevo 9/13/22

Reaching Modern Gamers Requires A New Approach from Marketers

Samsung Ad’s Nick Barrionuevo explains why gamers are such a valuable audience for advertisers and offers some best practices on how to reach them.

Alan Wolk 9/2/22 Alan Wolk 9/2/22

OEM FASTs Continue To Grow, Netflix Makes A Very Smart Hiring Decision

Why we’re not surprised at the rapid growth of OEM FASTs and why Netflix hiring Peter Naylor sends a good signal to the ad community.

George Carens 8/17/22 George Carens 8/17/22

Discoverability As The New Differentiator

Alan Wolk 7/13/22 Alan Wolk 7/13/22

Streaming Has Been Embraced By Gamers And There’s No Going Back

Download Samsung Ads’ newest white paper. Only at TVREV.

Alex Boras 7/5/22 Alex Boras 7/5/22

Working With The Best Kingdoms In CTV

Smart TV/CTV merges the best of TV and digital to deliver a better consumer experience. Advertisers/Players should too.

Alan Wolk 5/26/22 Alan Wolk 5/26/22

Hot Takes: Will CTV Take The Lead In The New Hybrid Ecosystem?

TVREV Thought Leaders Circle members share their takes on the potential boom in CTV advertising as Netflix, Disney and HBO join the ad-supported ranks.