We evaluate the latest salvo in the streaming wars, this time around the TV OS, and speculate on why Roku is making smart bulbs.

Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.

Our thoughts on the Netflix/Roku rumor and why CTV desperately needs standardization everywhere.

As Netflix casts about for ways to make more money, including a problematic exploration of an ad-supported option, Lionsgate CEO Jon Feltheimer thinks he has a better idea, packaging the three Knives Out movies in a new partnership. It would be a big change, but maybe a big help for the streaming leader.

Highlights from the Emerging Smart TV Ecosystem at the 2022 NewFronts which were all about CTV.

As a service to our readers, we’re compiling all the earnings calls scheduled by the relevant companies in the streaming space.

Meet Jay Kulkarni is the CEO and Founder of Theorem, a full-service digital marketing agency. Prior to founding Theorem, Jay was one of the earliest employees at DoubleClick, where he headed up product management for advertiser solutions and email platforms.

The one where we look at why Roku’s deal with Shopify is such a smart way to turn DTC brands onto TV and why the Emmys are a three-hour commercial for streaming services.

The one where we use Amazon’s entry into the TV OEM space to promote our new Special Report on the Emerging Smart TV Ecosystem, and explain why Roku and Tubi’s recent content forays matter.

The huge haul of home entertainment dollars that’s washed into Hollywood during the pandemic set another record in the first half of 2021, according to new figures from industry organization Digital Entertainment Group. And that record $15.7 billion doesn’t even include as much as $1 billion in premium VOD revenues that studios aren’t reporting publicly, a top studio executive said.

Smart TVs saw the biggest growth in a great quarter for the online-video business, a new Conviva study found. Roku and YouTube also had big quarters, while South America and Africa viewership boomed. But ads got longer, despite consumer preferences.

Roku's shares are up almost a third in less than two weeks. How to keep them there? We have an idea.

Roku set all kinds of records in January's first week, and made its first original-content deal. Where does it go from here?

Roku's latest deal with HBO Max shows it strength in the market, but will this dynamic last? (and what can Roku do if it doesn't)

The one where we speculate about Google's new Sabrina streaming device and the significance of more viewers turning to streaming before linear.

Disney's Unified Ad Platform future ups the ante on addressable and puts the company squarely in the middle of the video ad wars.