AVOD Acquisition Costs And Savings: Data Dose

In this week’s Data Dose: AVOD Customer Acquisition Costs, Social Food Trends, Beer Ads Growth, & Franchise Prequel Power

Alan Wolk 7/15/22 Alan Wolk 7/15/22

Netflix Picks Microsoft, Better Measurement For Social Video

Is Microsoft cool enough for Netflix and the value of social video to explain new products.

Chrissy Werner 7/13/22 Chrissy Werner 7/13/22

Succeeding On Social Video Amid Economic Uncertainty

Economic uncertainty doesn’t mean social video strategies need to fall by the wayside, as Tubular VP of Marketing Chrissy Werner explains.

John Cassillo 7/7/22 John Cassillo 7/7/22

Tubular Consumer Insights Expansion Connects Behaviors From Video Views To Shopping, Web And Search

Tubular’s expanded Consumer Insights capabilities give customers the ability to measure ad/content impact across the funnel.

John Cassillo 5/4/22 John Cassillo 5/4/22

How Did MLB Teams Engage Fans With Video During The Lockout?

MLB clubs were faced with a challenge this offseason, when the lockout meant no posts about current players. So how’d they get around that to stay engaged with fans on social video?

Paul Kontonis 12/9/21 Paul Kontonis 12/9/21

Connected TV And Creator Influencers Are On Noah Mallin’s Roadmap

In this marketer interview series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Noah Mallin, the chief strategy officer at IMGN, part of Warner Music Group. Noah is long time innovator and winner of Cannes Gold and Silver Lions, Campaign Magazine’s 40 Over 40 and many other prestigious awards.