
The Future Of Television. Dissected Daily.
Magnite’s Sean Buckley On Media Company vs OEM FASTs [Video]
Magnite CRO Sean Buckley on the relative advantages of OEM and media company-owned FASTs in this Innovator Spotlight video from the “FASTs Are The New Cable” report
OEM FASTs Continue To Grow, Netflix Makes A Very Smart Hiring Decision
Why we’re not surprised at the rapid growth of OEM FASTs and why Netflix hiring Peter Naylor sends a good signal to the ad community.
How Amagi Is Helping FASTs to Experiment, Iterate and Ultimately Monetize
Amagi Co-Founder Srinivasan KA explains how his company uses data to help content owners figure out the best pathways to monetization.
How LG Uses Data To Stand Up The FAST Channels Users Want Most
LG Ads Solutions CEO Raghu Kodige explains how ACR data helps it to personalize its FAST for users and advertisers alike.
Tom Ryan On The Value Of Curation And The Early Days Of Pluto TV
Co-Founder Tom Ryan explains how hands-on curation helps to set Pluto TV apart from other FASTs in the latest Innovator Spotlight from our report FASTs Are The New Cable
Why Magnite Is Bullish On The Future of FASTs
Magnite’s CRO Sean Buckley on ways they are helping clients to stay on top of the shift to FASTs in this Q&A from the new TVREV report, FASTs Are The New Cable.
FASTs Really Are The New Cable, The Great Rebundling Continues Apace
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
Special Report: FASTs Are The New Cable
From the team who coined the term, the definitive report on the booming FAST ecosystem.
The New TV Nomenclature
Infographic explaining why “Free” and “Subscription” are business models and “Linear” and “On Demand” are delivery methods.
How Guaranteed Business Outcomes Are Helping LG Ads Solutions Make Its Mark
LG Ads Solutions President Serge Matta explains the value of guaranteed business outcomes in this excerpt from TVREV’s latest special report.
Explaining The Difference: FAST vs AVOD vs SVOD
Once again, nomenclature is causing problems in the streaming ecosystem. (Remember OTT vs CTV?) TVREV unpacks and explains.
Ad-Supported Netflix May Launch This Year, Chicken Soup For The Soul Buys Redbox
Netflix has an opportunity to change the CTV advertising landscape, the CSS/Redbox merger is a boon for advertisers.
The NewFronts Are All About TV, Media Misrepresents Netflix’s Troubles
The line between the NewFronts and Upfronts is rapidly disappearing, why the media’s been slandering Netflix.
The Smart TV OEM NewFronts
Highlights from the Emerging Smart TV Ecosystem at the 2022 NewFronts which were all about CTV.
Of Course Netflix Will Have To Run Advertising. The Real Question Is What Will It Look Like
If its goal is Total World Domination, Netflix will need to run ads. Some TVREV thoughts on what that might look like.