Nexstar’s CW acquisition gives it something it needs, while also giving Paramount Global and Warner Bros. Discovery what they want.

LG Ads Solutions CEO Raghu Kodige explains how ACR data helps it to personalize its FAST for users and advertisers alike.

The many reasons Paramount was wise to join forces with Walmart, time for the streaming industry to stop focusing on subscriber counts.

The Big Ten’s record deal has lasting implications for the Big Four broadcast networks, ESPN and its own cable channel.

Co-Founder Tom Ryan explains how hands-on curation helps to set Pluto TV apart from other FASTs in the latest Innovator Spotlight from our report FASTs Are The New Cable

Why Disney’s subscriber numbers come with a giant asterisk and the thing people don’t want to talk about when they talk about Walmart’s bundling ambitions.

Warner Bros. Discovery is going to fit HBO Max and Discovery+ together… and they’ll likely be better off for it.

It’s easy for TV shows to effectively disappear algorithms after a year or two on a streaming service. While media companies try to develop options for ‘lost’ shows, maybe it’s time to stop buying shows forever.

Magnite’s CRO Sean Buckley on ways they are helping clients to stay on top of the shift to FASTs in this Q&A from the new TVREV report, FASTs Are The New Cable.

Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.

iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.

With Batgirl sidelined, the new approach to streaming and movies starts to take shape for Warner Bros. Discovery.

Amazon is promising lots of experimentation with the viewer experience when it launches its version of the NFL’s Thursday Night Football in a few weeks. Will the shift of sports to streaming service set off an explosion of experiments as leagues and media partners try to entice younger audiences to watch?

From the team who coined the term, the definitive report on the booming FAST ecosystem.

Disney steps on a political land mine again, consumers still love bundles.

Mediaocean’s Michael Tuminello explains why brands need to focus on audiences, not devices or delivery methods.

Paramount Global has seen five analysts downgrade the company’s shares in the past few weeks, despite generating $1 billion in revenue last quarter amid continuing strong subscriber growth for Paramount+. Are the analysts right to be gloomy amid a looming recession? Or are they overlooking something?

After a couple years off, San Diego Comic-Con’s in-person return showed movies are still controlling the zeitgeist more than streaming — at least in the superhero genre.

The big issues confronting Netflix coming out of their Q2 earnings calls and why a resurgent Hulu may be an issue for Disney.