The Future Of Television. Dissected Daily.
Data Dose: How Stranger Things Helps Netflix
TVREV’s weekly Data Dose looks at the Stranger Things premiere, top betting brands, NHL Social Commerce Trends and mobile email.
Are Live Sports The Best Life Raft For Netflix?
Is Netflix ready to compete for live sports rights (like Formula 1) already without experience serving ads or airing live events?
Netflix’s Password Sharing Crackdown Creating More Problems Than It Is Solving, NESN Launches First Streaming RSN
Why cracking down on password-sharing is not a good idea for Netflix and why launching a streaming RSN is a very good idea for MLB.
Apple, NFL Could Create A Formidable Stream Dream Team
Apple has a chance to create a formidable partnership with the NFL to stream games on both mobile and connected TVs, plus buy a stake in NFL Media. If the company can pull it off, it could transform the streaming business.
Your Weekly Data Dose
TVREV’s Weekly Data Dose gives you stats you can use from around the industry.
How Does Disney Get The Most Out Of Its IP Without Spoiling Its Value?
Adding to Disney’s difficult year thus far, is the company harming its most valuable IP by churning out a never-ending stream of it?
Fox Is Getting Into The Lifestyle Game, “This Is Us” Finale Sees Over 6 Million Live Viewers
Fox is looking to expand Fox News’s Fox Nation app, 100 million reasons why 2022’s ratings aren’t 1983’s
Hot Takes: Will CTV Take The Lead In The New Hybrid Ecosystem?
TVREV Thought Leaders Circle members share their takes on the potential boom in CTV advertising as Netflix, Disney and HBO join the ad-supported ranks.
How Conviva Helps Programmers Make Better Content Decisions
Conviva’s Nick Cicero explains how Conviva’s data helps programmers track viewing patterns in order to determine which shows to invest in.
The New TV Nomenclature
Infographic explaining why “Free” and “Subscription” are business models and “Linear” and “On Demand” are delivery methods.
Why Is The IRIS_ID Neutral?
IRIS TV’s Richie Hyden explains how keeping the IRIS_ID neutral allows them to work with all parties.
How Guaranteed Business Outcomes Are Helping LG Ads Solutions Make Its Mark
LG Ads Solutions President Serge Matta explains the value of guaranteed business outcomes in this excerpt from TVREV’s latest special report.
The Upfronts Tackle Hybrid Viewing, Comcast Does Some Future-Proofing
The upfronts confront a hybrid linear/streaming future, Comcast get the value of the TV OS.
Breaking The Commandments At Netflix; What Will It Look Like After?
After a bad quarter, Netflix is tearing up seemingly every crucial differentiator in how it operates compared to the rest of the streaming industry. Will the changes make it stronger and more profitable, or just like everyone else in the crowded streaming-video industry?
Explaining The Difference: FAST vs AVOD vs SVOD
Once again, nomenclature is causing problems in the streaming ecosystem. (Remember OTT vs CTV?) TVREV unpacks and explains.
The Television Industry Keeps Battling The Wrong Enemy
Every upfront season the television industry sets out to do battle with what they perceive to be the enemy—other TV industry players, CTV players in particular. Only that’s not the enemy they should be focusing on.
Netflix’s Subscriber Numbers, Advertising Pivot And What To Look Out For
Conviva’s Nick Cicero on what to look out for with Netflix as they move into advertising and out of rapid subscriber growth..
Ad-Supported Netflix May Launch This Year, Chicken Soup For The Soul Buys Redbox
Netflix has an opportunity to change the CTV advertising landscape, the CSS/Redbox merger is a boon for advertisers.
The IRIS_ID. Making CTV More Transparent For Buyers And Sellers
By making CTV advertising more transparent and enabling contextual targeting, the IRIS_ID is helping to grow the entire CTV ecosystem. A TVREV Special Report.