TVREV’s Weekly Data Dose gives you stats you can use from around the industry.

TVREV Thought Leaders Circle members share their takes on the potential boom in CTV advertising as Netflix, Disney and HBO join the ad-supported ranks.

A rant on why streaming is still very much alive and some excellent news about the future of TV measurement via VIZIO, Nielsen and iSpot.

TVREV Thought Leaders Circle members offer their advice to Netflix on how to approach its impending advertising business.

iSpot’s new Q1 report shows big increases for national TV ad spend and impressions, thanks in part to events like the Olympics and Super Bowl.

TVREV Thought Leaders Circle members share their thoughts on what they are expecting at the upcoming NewFronts.

This week’s Data Dose dives into Disney+’s Turning Red blitz, pre-March Madness hoops hype, Squid Game data and more.

Which programs accounted for the most TV watch-time in 2021? We dig into data from VIZIO’s Inscape…

Retail brands were on the menu for TV viewers throughout the ‘Turkey Five’ in an effort to boost holiday sales.

Data shows that State Farm largely moved away from TV ads featuring Aaron Rodgers, but could the move wind up being short-lived?

Apple in the streaming wars, but also playing a completely different game than its competitors.

Netflix isn't taking many risks. Is that a viable long-term strategy for the streaming service?