LG Ads Solutions President Serge Matta explains the value of guaranteed business outcomes in this excerpt from TVREV’s latest special report.

TVREV Thought Leaders Circle members offer their advice to Netflix on how to approach its impending advertising business.

How to find the March Madness demo without spending big money on the games themselves.

Conviva’s Nick Cicero discusses why content discovery is such an important tool for streaming services to grow and retain their customer base.

TikTok is coming to TV.

It’s starting off on Amazon TV at first, but we’d be shocked if it didn’t quickly expand its footprint throughout the entire TV ecosystem.

And TikTok isn’t the first social media platform to make the leap to TV—YouTube has been available on TV for many years, and the amount of YouTube video that’s watched on an actual TV set has been growing rapidly.

If you asked ten ad tech veterans what constitutes first-party data, you’d likely get ten responses that all map back to identity. From email addresses to demography, the industry’s view on what defines first-party data tends to focus exclusively on audience data. But are we missing part of the point? What about context and all of the data associated with it too? Shouldn't we be paying attention to that too?

Live sporting events were the last exclusive part of the cable bundle; new box office releases were similarly exclusive. Their arrival to streaming signals that we have arrived at a tipping point.