If its goal is Total World Domination, Netflix will need to run ads. Some TVREV thoughts on what that might look like.

With a muted earnings release expected Tuesday from Netflix, the drumbeat is rising for the company to consider an ad-supported tier. Can the company still be the bell cow of the streaming business?

An exclusive excerpt from Amanda Lotz’s new book examines the dramatic impact advertising would have on Netflix.

As the Streaming Wars enter a complex new phase, the ways services market to and engage with consumers need to evolve. A new Cheetah Digital/Econsultancy study of 5,400 consumers in six countries suggests some ways forward, with old-school tactics and a deep attention to privacy crucial.

Disney Plus needs more programming, and more kinds of programming that appeal to a broader audience, says retiring Chairman Bob Iger. But it won’t be easy to preserve the brand while stretching its programming offerings.

Streaming businesses can’t always predict what consumers will want until they have a consumer’s attention, which is why data is essential to win that precious engagement. By now you’ve surely heard of the Netflix smash hit Squid Game, the dystopian South Korean series that has become an international phenomenon. More than 142 million households have viewed the series in just under a month after its launch, smashing the previous record of 82 million held by Bridgerton and making it the most viewed title on Netflix ever.

Netflix has a huge international hit with ‘Squid Game,’ but with 45 production and acquisition teams around the globe, its overseas content pipeline is a huge competitive advantage.

This week Kelly Campbell left Hulu to take a similar job as president of Peacock. She may have left a bigger, more lucrative and more established Hulu to take over for stumbling Peacock, but given the many uncertainties hovering over Disney's streaming service, the move is no surprise. It adds even more uncertainties to Hulu though.

The six-episode Mike White series The White Lotus ended this week, but not before creating the sort of buzz that many had assumed was no longer possible around a TV show. It wasn’t Game Of Thrones level—that series had almost a decade to build up to the final season—but it was at the level of HBO’s previous buzzed-about limited series, Mare of Easttown.

A look at some of the red flags on the red N’s horizon, all of which sort of flow from each other like some TV-centric set of matryoshka dolls.

Samsung Ads' Justin Evans explains why streaming is such an important and exciting environment for addressable advertising and why ad-supported streaming is now rivaling ad-free streaming.

Apple continues to say little at big presentations about its TV+ "hobby," while competitors are preparing the kind of intensive programming that attracts and keeps subscribers around.

Disney disappointed in its latest quarterly earnings, muddling in a "messy middle" between parks that aren't yet at full speed and softening streaming-video signups. How long will it stay there?

Long one of the least-talked-about streaming services, Amazon Prime Video has had lots to brag about lately, with an extended NFL deal, Oscar wins, and 175 million customers

ViacomCBS and Discovery shares went on a Rollercoaster of Doom over the past few days, possibly a harbinger of more challenges to come for smaller streamers trying to keep up with some of the world's biggest companies.

Original shows on Netflix remain the most in demand with audiences in major markets, a new study found, but competitors led by Disney+'s 'The Mandalorian' are starting to reshape the fan landscape.